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Experience
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4 - 8 yrs
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Location
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Gurgaon
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Salary
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Not Disclosed by Recruiter
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Industry
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Food
Processing
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Functional
Area
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Other
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Role
Category
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Other
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Role
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Other
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Job
Description
Develop,
drive and optimize execution of our digital strategy in coordination with the digital agency across owned assets,
social & paid media
Manage company websites and social media pages/presence (including Linkedin)
Develop an annual plan and calendar of activations for various platforms with the aim of building consumer engagement and our community size.
Work with digital agency and internal stakeholders to develop relevant content/campaigns on an ongoing basis
Manage company websites and social media pages/presence (including Linkedin)
Develop an annual plan and calendar of activations for various platforms with the aim of building consumer engagement and our community size.
Work with digital agency and internal stakeholders to develop relevant content/campaigns on an ongoing basis
Plan and
execute all web, SEO/SEM, marketing database,
email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends, insights and emerging platforms and optimize spend and performance based on the insights. Monitor and protect brand reputation.
Use analytics to uncover insights with respect to core target consumer behavior that then feeds into the overall business and brand strategy
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends, insights and emerging platforms and optimize spend and performance based on the insights. Monitor and protect brand reputation.
Use analytics to uncover insights with respect to core target consumer behavior that then feeds into the overall business and brand strategy
Manage
relationship with our digital agency
to deliver on the above
Desired Candidate Profile
Education-
UG:Any
Graduate - Any Specialization
PG:MBA/PGDM
- Any Specialization
Doctorate:Doctorate
Not Required
Please refer to the Job
description above
Key
Skills
Display
Advertising, Seo, Sem, Digital Marketing, Social Media ,Brand Strategy,
Marketing Campaigns, Consumer Behavior, Linkedin, Web Technologies.
Company
Profile
FieldFresh
Foods Pvt Ltd
FieldFresh
Foods Private Limited (FFFPL), is a joint venture between Bharti Enterprises
and Del Monte Pacific Limited that offers processed food and beverage products
in India and other countries under the Del Monte brand.
India's leading business group, Bharti Enterprises, has interests in telecom, agri-business, insurance and retail. With over 300 million customers across 20 countries, Bharti's flagship unit, Airtel Ltd., is India's leading private sector provider of telecommunication services.
Dual listed on the mainboard of the Singapore Exchange and the Philippine Stock Exchange, Del Monte Pacific Ltd (DMPL) is the parent to a group of companies ("the Group"). DMPL acquired the consumer food business of Del Monte Corporation in the United States on 18 February 2014 (which has been renamed Del Monte Foods, Inc). It also acquired various trademarks for consumer products such as Del Monte, S&W, Contadina, College Inn, Fruit Naturals, Orchard Select and SunFresh.
The Group now has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, the Philippines, Indian subcontinent and Myanmar.
India's leading business group, Bharti Enterprises, has interests in telecom, agri-business, insurance and retail. With over 300 million customers across 20 countries, Bharti's flagship unit, Airtel Ltd., is India's leading private sector provider of telecommunication services.
Dual listed on the mainboard of the Singapore Exchange and the Philippine Stock Exchange, Del Monte Pacific Ltd (DMPL) is the parent to a group of companies ("the Group"). DMPL acquired the consumer food business of Del Monte Corporation in the United States on 18 February 2014 (which has been renamed Del Monte Foods, Inc). It also acquired various trademarks for consumer products such as Del Monte, S&W, Contadina, College Inn, Fruit Naturals, Orchard Select and SunFresh.
The Group now has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, the Philippines, Indian subcontinent and Myanmar.