Wednesday 10 December 2014

Am/manager- Digital Marketing by FieldFresh Foods Pvt Ltd


           
Experience  
4 - 8 yrs
Location
Gurgaon
Salary  
Not Disclosed by Recruiter
Industry
Food Processing
Functional Area
Other
Role Category
Other
Role
Other

Job Description

Develop, drive and optimize execution of our digital strategy in coordination with the digital agency across owned assets, social & paid media

Manage company websites and social media pages/presence (including Linkedin)

Develop an annual plan and calendar of activations for various platforms with the aim of building consumer engagement and our community size.

Work with digital agency and internal stakeholders to develop relevant content/campaigns on an ongoing basis

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends, insights and emerging platforms and optimize spend and performance based on the insights. Monitor and protect brand reputation.

Use analytics to uncover insights with respect to core target consumer behavior that then feeds into the overall business and brand strategy

Manage relationship with our digital agency to deliver on the above

Desired Candidate Profile
Education-
UG:Any Graduate - Any Specialization
PG:MBA/PGDM - Any Specialization
Doctorate:Doctorate Not Required
Please refer to the Job description above

Key Skills

Display Advertising, Seo, Sem, Digital Marketing, Social Media ,Brand Strategy, Marketing Campaigns, Consumer Behavior, Linkedin, Web Technologies.

Company Profile

FieldFresh Foods Pvt Ltd
FieldFresh Foods Private Limited (FFFPL), is a joint venture between Bharti Enterprises and Del Monte Pacific Limited that offers processed food and beverage products in India and other countries under the Del Monte brand.

India's leading business group, Bharti Enterprises, has interests in telecom, agri-business, insurance and retail. With over 300 million customers across 20 countries, Bharti's flagship unit, Airtel Ltd., is India's leading private sector provider of telecommunication services.

Dual listed on the mainboard of the Singapore Exchange and the Philippine Stock Exchange, Del Monte Pacific Ltd (DMPL) is the parent to a group of companies ("the Group"). DMPL acquired the consumer food business of Del Monte Corporation in the United States on 18 February 2014 (which has been renamed Del Monte Foods, Inc). It also acquired various trademarks for consumer products such as Del Monte, S&W, Contadina, College Inn, Fruit Naturals, Orchard Select and SunFresh.

The Group now has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, the Philippines, Indian subcontinent and Myanmar.



Jatin Bindal Web Developer

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