Tuesday, 18 November 2014

AGM Marketing By Muthoot Finance Ltd

7 - 12 yrs
Delhi, Delhi/NCR(National Capital Region)
Not Disclosed by Recruiter
Banking / Financial Services / Broking
Functional Area
Marketing , Advertising , MR , PR , Media Planning
Role Category
Senior Management

Job Description

  • Development of marketing strategies towards making the brand a national household name.
  • Responsibilities include marketing operations, Marketing strategy planning for business growth, annual marketing budget.
  • Planning Brand Management, Development and Promotion.
  • Directing & overseeing the advertising campaign planning, media planning/buying etc.
  • Planning of strategic Brand and Products.
  • Promotional campaigns which includes ATL & BTL activities towards establishing overall Brand equity and recall in existing and new markets.
  • Branding and new product development and launches.
  • Corporate Communication Brand & Products communication.
  • Planning New Market Development.
  • Marketing research & consumer insight.
  • Devising Marketing strategies for Brand and business growth.
  • Annual Marketing Budget planning and preparing annual marketing calendar.
  • Promotion of branches and make them successful units in the predefined areas.
  • Building relations with upper level decision makers and delivering on customer commitments. 
  • Strategy planning for customer delight Training of RMs/BMs/CCEs and marketing staff for development of sales communication skills for better business projection and growth.
  • Global Marketing Requirements Strategic tie-ups with business associates and media (electronic, print, online, etc) for brand and products promotion.
  • Internal Branding of ATM premises
  • Enhancing the visibility of our premises
  • Spreading Awareness about Muthoot ATMs in that vicinity pre & post installation
  • Initiatives to increase the footfall.

Desired Candidate Profile

UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not
Doctorate:Any Doctorate - Any Specialization, Doctorate Not


  • Effective Media Planning Skills 
  • Effective Negotiation with media partners on competitive rates and value ads 
  • Brand Campaign / Corporate Campaign
  • Glow Sign Boards Operations
  • Effective planning, execution and monitoring of CSR Projects
  • Effective coordination with Creative Agency to ensure smooth deliveries of Corporate/Brand level creative/communication as per the brief with in the stipulated deadlines.
  • New Innovative Ideas on marketing communication.
  • Performance Oriented, Result Oriented and Target Oriented.
  • Good negotiator
  • Good communication skills
  • Disciplined / Cultured / Well Behaved
  • Ability to motivate staff.
  • Ability to handle confidential/sensitive information in a professional manner.
  • Ability to manage multi functional tasks.
  • Ability to manage a big team.

Key Skills

Digital Marketing, Online Branding, Marcom, Online Marketing, Social Media, Campaigns, Strategy, Content Management, Web Technologies, online marketing, Brand Management, Brand Communication

Company Profile

Muthoot Finance Ltd
Muthoot Finance is the largest Gold financing company in the world, serving about 2.5 crore customers annually. Its Gold loan portfolio has rapidly expanded from INR 3,300 crore in 2009 to INR 26,000 crore in 2013. It aims to expand into new markets and new businesses in the near future as well as consolidate its market leadership in Gold Loans.

Contact Details

Recruiter Name:Vernika Khanna
Reference Id:Head- Marketing
Unknown Web Developer

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