Manager - Digital Marketing - Iim/iit/nit

Experience	1 - 5 yrs.
Location	Delhi/NCR(National Capital Region)
Salary	Not Disclosed by Recruiter.
Industry	IT-Software / Software Services
Functional Area	Marketing , Advertising , MR , PR , Media Planning
Role Category	Marketing
Role	Marketing

Job Description

Key Assignments - (Digital Marketing)

•  Responsible for the complete on-line strategy
•  Responsible for handling Search Accounts
•  Business forecasting, yearly budget & lead generation planning along with Product & Sales team.
•  Execution on all digital channels - Search, Social, Display & CRM.
•  Working with Product & Sales channels to optimize lead conversions and lead servicing processes.
•  Implementing Match Type segregation, Search Term mining & Keyword diagnosis to optimize the accounts.
•  Have extensively worked on optimizing the Display and Social strategy & implemented the same for the company.
•  Worked on optimizing Re-targeting campaigns & cookie based targeting on Display.
•  Initiated Re-targeting campaigns for flight searches on Facebook Exchange too.
•  Have led the Display and Social piece (on Google and Facebook) and was responsible for setting up the entire revenue channel through Facebook for the company. This has become a major contributor to the business and holds significant share of the Marketing budget now.
•  Analysis of various social metrics for Facebook page to develop a process for optimization of content & social strategy.
•  Using Facebook various interest targeting options to create various audience segments leading to customization of content & ad delivery
•  Implementing optimized bidding strategy using OCPM to drive scale on Facebook with its various ad units.
•  Worked with Swiss Tourism Board to design & implement a complete 360 campaign with heavy focus on Digital to promote Swiss Tourism in India.
•  Have extensive experience in Data analysis having worked on Adobes Site Catalyst solution. Have also worked with Google Analytics on minor projects.
•  Analysing various online monitoring tools (Radian6, simplify etc.) & working with the ORM Team to improve online monitoring on various Social channels.
•  Working with On-line Store to optimize impressions and their conversions for Holidays.
•  Working on LP optimizations to increase traffic conversion for different lines of businesses.

Desired Candidate Profile

Education-

UG: Any Graduate - Any Specialization

PG: Any Postgraduate - Any Specialization

Doctorate: Doctorate Not Required

Educational Qualification: Top rankers Engineering Graduates with Computer science background from Top 5 Universities (IIT/NIT/IIIT/BITS/Anna/DU)

Highest Qualification: Post graduation in Marketing from top colleges (IIM/IMT/IIT Delhi) of Top rankers

Key Skills

Product Sales, Marketing Budget, Digital Marketing, Major Campaigns, Lead Generation, Strategy, Google Analytic, Business Forecasting

Company Profile

Intellectual Capital HR Consulting Pvt. Ltd.

Leading client of Intellectual Capital HR Consulting Pvt. Ltd

Contact Details

Recruiter Name: HR