Friday, 14 November 2014

Senior Team Lead-SEO By US Based Company


Experience  
4 - 6 yrs
Location
Gurgaon
Salary  
2,75,000 - 3,50,000 P.A
Industry
BPO / Call Centre / ITES
Functional Area
Marketing , Advertising , MR , PR , Media Planning
Role Category
Online/Digital Marketing
Role
Search Engine Optimisation /SEO Lead

Job Description

Job Position: Sr. Team Lead

Total Experience Required: Minimum 4 Years

Location: Gurgaon

Sr. Team Lead should have minimum 4 years of experience in complete online marketing term 
including SEO, SMO & ORM (Online Reputation Management).
 A candidate will be responsible for coordinating and implementing SEO & SMO strategies for clients. 
The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Also Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement and attempts to improve the clients' sites' rankings in major search engines. A person having digital marketing background will be preferred.

Key Management Areas of Responsibility

Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Create the necessary technical architecture
Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

Key Functional Areas of Responsibility

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results

Professional Skills & Qualifications

Minimum 4 years experience in Search Engine Optimization
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations.

Desired Candidate Profile

Education-
UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not
Doctorate:Any Doctorate - Any Specialization, Doctorate Not

Key Skills

SEO, search engine optimization, SMO, ORM, Google Analytics, Keyword

Company Profile

US Based Company

IT is the leading third-party remote technical support company. It offers brand-independent online technical support for software related problems occurring in PC/laptop/tablet and computer peripherals.
Robo Digital Marketing Web Developer

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