|
Experience
|
4 - 6 yrs
|
|
Location
|
Gurgaon
|
|
Salary
|
2,75,000 - 3,50,000 P.A
|
|
Industry
|
BPO / Call Centre / ITES
|
|
Functional Area
|
Marketing , Advertising , MR , PR , Media Planning
|
|
Role Category
|
Online/Digital Marketing
|
|
Role
|
Search Engine Optimisation /SEO Lead
|
Job Description
Job Position: Sr. Team
Lead
Total Experience Required: Minimum 4 Years
Location: Gurgaon
Sr. Team Lead should have minimum 4 years of experience in complete online marketing term
including SEO, SMO &
ORM (Online Reputation Management).
A candidate will be
responsible for coordinating and implementing SEO & SMO strategies for
clients.
The correct person will be
goal oriented, possess exceptional attention to detail, and have outstanding
interpersonal skills. This is a role that is interacting with clients as well
as working closely with the company team to make sure that the goals of the
client are achieved. Also Responsible for improving a company's organic
search results. Creates and launches SEO campaigns, identifies areas of
improvement and attempts to improve the clients' sites' rankings in major
search engines. A person having digital marketing background
will be preferred.
Key Management Areas of Responsibility
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Create the necessary technical architecture
Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Professional Skills & Qualifications
Minimum 4 years experience in Search Engine Optimization
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations.
Key Management Areas of Responsibility
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Contribution to the company blog and at least one social media community
Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Create the necessary technical architecture
Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Professional Skills & Qualifications
Minimum 4 years experience in Search Engine Optimization
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations.
Desired Candidate Profile
Education-
UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not
Doctorate:Any Doctorate - Any Specialization, Doctorate Not
Key Skills
SEO, search engine optimization, SMO, ORM, Google Analytics,
Keyword
Company Profile
US Based Company
IT is the leading
third-party remote technical support company. It offers brand-independent
online technical support for software related problems occurring in
PC/laptop/tablet and computer peripherals.
No comments :
Post a Comment