Tuesday, 18 November 2014

Manager- Marketing By Select Source International hiring for One of Our Client

5 - 10 yrs
 7,00,000 - 10,00,000 P.A.
Consumer Electronics / Appliances / Durables
Functional Area
Marketing , Advertising , MR , PR , Media Planning
Role Category
Marketing Manager

Job Description

  • Product Marketing
  • New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan
  • Define/provide inputs on the Life Cycle of new product to be introduced 
  • Provide inputs & suggest new product on the basis of Market demand & identified gaps basis competition working 
  • Design the Packaging Strategy of the brand as per the decided category clearly stating the guidelines to be followed - Label/User manual/MRP stickers
  • Inventory Management : Tracking stock & suggesting corrective action in terms of liquidation plan for the models
  • Brand Custodian
  • Defining the Brand/Brand Values
  • Coordinate with Marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, Brand identity, positioning , Brand Guidelines & Brand character 
  • Creative Development
  •  Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines.
  • Marketing Strategies
  • Suggest & develop marketing plans for states based on the sales plan in coordination with Media Agencies
  • Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company 
  • Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand building) 
  • Engaging the channel with innovative schemes/programs that build motivation to the sell
  • Finalise a PR agency to initiate the brand /Product presence on the PR platform 
  • Tool of the Trade
  • Develop tools of trade in terms of Product catalogue, Product Pocket card, Rate card for the sales team
  • Provide updates to sales team/business partner by mail/SMS in terms of New launches, product availability, product features & top selling model
  • Digital marketing
  • Coordinate with the Agencies to develop a new website in terms of creative & content
  • Search engine optimisation (SEO) - Keeping track of improvement in Ranking of company website on the search engine
  • Keeping tab of activities of the Digital agency in the social Media Platform (Face Book & Twitter)& suggest areas of improvements
  • Market Research
  •  Product strategy Competition tracking & analysis to align marketing
  • Product gap analysis
  • Product & communication initiatives with the market requirements 
  • Competition Intelligence
  •  Keep track of new product launches of competitors, working on the import data & detail out the effect on current product line up
  • Tracking of Marketing activities in terms of ATL, BTL & schemes
  • New product launch - Competition comparison

Desired Candidate Profile

UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not
Doctorate:Any Doctorate - Any Specialization, Doctorate Not

Key Skills

marketing, manager marketing, marketing manager, Product Development, Product Marketing, Business Development, BDM

Company Profile

Select Source International
One of Our Client
Select Source International is a Global Solutions provider of IT staffing and Project services. Our service offering has 5 main practices; ERP, Application Development, Middleware, Database Management and Project Services. SSI offers industry leading Data Migration, Compliance, and Risk Management through its subsidiary Data Wave. Data Wave offers Cyber Security and risk management through a GRC product suite called Risk Utilities. In addition to our technology offerings, SSI also provides administrative and business consulting services. Industry Experience: Retail Healthcare Manufacturing Energy and Utilities Government Financial Engineering

Contact Details

Recruiter Name:Aakanksha Kashyap

Unknown Web Developer

Morbi aliquam fringilla nisl. Pellentesque eleifend condimentum tellus, vel vulputate tortor malesuada sit amet. Aliquam vel vestibulum metus. Aenean ut mi aucto.

No comments :

Post a Comment