Tuesday, 18 November 2014

Digital Marketing Manager By ABSAS Solutions Private Limited

5 - 10 yrs
no bar for deserving candidates/negotiable
Education / Teaching / Training
Functional Area
IT Software - eCommerce , Internet Technologies
Role Category
Online/Digital Marketing
Social Media Marketing Manager

Job Description

Digital Marketing Strategy - Website, SEO, PPC/Adwords, SMM

  • Develop, manage and implement the SEO strategy and project plans and generate SEO metrics to monitor the effectiveness of SEO initiatives.
  • Optimize Website conversion
  • Responsible for handling SEO, SEM, Facebook & Social media marketing, SMO.
  • Plan and manage SEO, SEM (PPC) and social marketing activities with focus on the 4 major platforms Google, Face book, YouTube and Bing.
  • Develop and execute targeted strategies to increase web presence, website traffic & visitor engagement (e.g. content, call-to-action, usability, landing page design, etc.)
  • Experience of designing & developing high-conversion websites & landing pages including UI, content, CTA.
  • Proven ability to increase online traffic and customer acquisition via best practices of AdWords, SEO and SEM
  • Create monitor and Optimize PPC campaigns across Google Adwords, Yahoo and Microsoft Ad Centre.
  • Prepare and Analyze Keywords & Adcopy performance analysis report.
  • Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.

Online Branding 

  • End to End execution of digital marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
  • to contribute digital innovative ideas and communicate digital campaign strategies.
  • Bring new ideas to the table based on competitive review of the digital marketplace as well as following industry news.
  • Execution of Social Media Marketing efforts.
  • Continuous review and active management of website and other online assets
  • Passion for brand building and creativity are required for this role.
  • Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement.
  • Strong skills in online marketing, branding, social media marketing and copywriting are desirable. Prior experience and training in online brand building would be a strong credential.
  • Identify and implement website best practices that drive a best in class customer experience to improve marketingeffectiveness, maximize conversion rates and grow the digital channel.

Reputation Management 

  • Ability to push negative results off the first 3 pages of major search engines.
  • Ability to manage and encounter negative publicity.
  • Stay up to date with the latest Google, Bing, & Yahoo algorithm changes.
  • Can create high ranking web 2.0 properties and building links to existing content on the web.

Desired Candidate Profile

UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not
Doctorate:Any Doctorate - Any Specialization, Doctorate Not


Excellent written and verbal skills
Well versed with the concept of digital marketing communications
Experience into web brand building and brand management
Ability to lead the team of SEO's,SMO's,designers and writers
Experience of AdWords and ORM is must

Key Skills

Online Branding, online brand management, web branding, online reputation management, orm, Digital Marketing, seo, sem, search engine optimization

Company Profile

ABSAS Solutions Private Limited
ABSAS works in the area of freelance academic projects which are completed by our team of freelance subject matter experts. Students give us their projects and our team of experts gives the answers to them, written to a guaranteed quality standard. Our strength lies in our volumes, our reach and individual attention provided to each expert to enable him to perform to the best of his abilities.

Contact Details

Recruiter Name:Shrishti Kapoor
Address:Sector 18NOIDA,Uttar Pradesh,India 201301
Email Address:hr@absas.net

Unknown Web Developer

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