Friday, 7 November 2014

Manager- Digital Marketing By Info Edge India Ltd


Experience  
1 - 3 yrs 
Location
Noida
Salary  
Not Disclosed
Industry
Media / Entertainment / Internet
Functional Area
Marketing , Advertising , MR , PR , Media Planning
Role Category
Online/Digital Marketing
Role
Display Marketing Manager

Job Description

This role involves taking care of online marketing on new age digital media like FB, Youtube, Twitter etc, with a special focus on driving Mobile App Installs.
The role will be based out of Noida, Will handle national marketing initiatives, and report into the Brand Head.

Key Responsibility Areas: 


  • Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- lead generation for the website, and driving mobile app installs. Constant tracking of CTRs, CPCs, CPAs etc. is essential to monitor performance and evaluate effectiveness of the campaigns.
  • Mobile App Marketing- Devising a Strategy Plan, Budgeting and its Implementation- in house as well as through vendors- to maximize installs and optimize costs.
  • Facebook Advertising for Lead Generation- Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.
  • New Media- In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.
  • Social Media Agency handling- Ensuring social media engagement via agency management for Facebook and Twitter pages.
  • Brand Communication Regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies- in line with the overall brand positioning statement.
  • Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
  • Regular coordination with extended team in sales, product, advertising, research and development, and finance, in line with the needs of business.


KPIs (Measurable parameters of the role): 

  • Overall Effectiveness of App Install Campaigns
  • Lead Generation through existing sources/partners
  • Exploring New Alliances to add to Leads/Installs for Jeevansathi
  • Innovation with New Media Platforms

Desired Candidate Profile

Education-
UG:Any Graduate - Any Specialization, Graduation Not Required
PG:Any Postgraduate - Any Specialization, Post Graduation Not Required
Doctorate:Any Doctorate - Any Specialization, Doctorate Not

Required
  • PDGBM / MBA (Marketing) from a premier B-School
  • 1 to 3 years of experience in Online Marketing/Brand. Knowledge and experience of managing platforms like youtube, twitter, facebook is a definite plus.
  • Good Analytical skills with understanding of digital metrics like ctr, cpc, cpa, impressions. Ability to derive meaningful actions from large data sets
  • Result oriented, with strategic as well as innovative thinking ability
  • Excellent written and verbal communication skills
  • Interpersonal skills and a good team player
  • Interested candidates can also share me their detailed CV at my ID - sbhardwaj@naukri.com


Key Skills

Digital Marketing, Online Marketing, AdvertisingSocial Media, Branding, Digital Media, Brand Communication, Media Planning, marketing campaign, mobile app marketing

Company Profile

Info Edge India Ltd
Info Edge is India's leading consumer internet company. With online presence in recruitment, matrimony, real estate and education, and strong brands like Naukri.com, jeevansathi.com, 99acres.com and Shiksha.com, we are more than 3000 people strong organization based out of more than 48 locations in India & Middle East. This is a financially strong company with a revenue figure of Rs. 483 cr and EBIDTA margin of 40.09% for last financial year. We also have a market capitalization of over Rs 6500 cr.

Contact Details

Recruiter Name:Siddharth Bhardwaj
Address:B-8, Sec - 132NOIDA,Uttar Pradesh,India 201301
Website:http://www.naukri.com
Telephone:91-120-00000
Robo Digital Marketing Web Developer

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